The Fermentation Advantage - WellBeing by Well.ca
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Vitamins

The Fermentation Advantage

Genuine Health Greens+ Fermented Lineup

We can learn a lot about the future of human nutrition by looking back over the history of our dietary patterns. A common thread in the diets of ancient civilizations is fermentation; a process that converts sugars into acids, gases or alcohols, that has been applied to foods and beverages for thousands of years.

Fermentation was used on grains, meats, honey, seafood, dairy, fruits and vegetables in diets across the globe, and over time, “the palatability, preservative, analgesic, and mentally stimulating or sedating qualities of fermented foods and beverages” (Selhub, et al) were noticed!

Since then, fermented foods remain a part of traditional diets, and account for approximately one-third of the human diet globally. But unfortunately, this figure doesn’t apply to the modern western diet, where these traditional, fermented foods have been pushed to the side of the plate by:

  • The Standard North American (SAD) diet of processed and refined foods that lacks in essential nutrients.
  • Industrial agriculture, which depletes soil of both nutrients and beneficial bacteria, and transports food over long distances, further reducing nutritional potency.
  • A cultural fear of bacteria, heavy reliance on antibiotics, rampant use of chemical cleansers, and a general over-sanitization which threatens human health and immunity.

As a consequence, essential bacteria in our bodies and environment have been reduced to critically low levels, and the integrity of our guts have been ravaged, resulting in the rise of dietary sensitivities, allergies, digestive issues, and chronic disease in our culture. This is why we need fermentation more than ever!

For over 20 years, Genuine Health has worked to identify and bridge the nutritional gaps between you and your most vibrant health, and is the first to create a line of innovative, nourishing fermented supplements!
We looked to the research on how its unique properties are of enormous benefit to our nourishment and gut ecology, aiding in the prevention of disease by:

  • Partially breaking foods down to rid them of “anti-nutrients”- physical or chemical features which inhibit nutrient absorption, thus readying them for effective human digestion
  • Increasing food’s bioavailability by “unlocking” vitamins, minerals, amino acids and carbohydrates.
  • Amplifying the nutritional value of foods by increasing, and even generating nutrients.
  • Improving digestive health by supporting a strong gut ecology, helping allergies, food sensitivities, weight management, inflammation, skin health, mood and immunity.

Just as Genuine Health’s first product: greens+ was created from a vision of a superfood that powered vibrant health, (since proven through 9 conclusive research studies!) our fermented supplements are inspired from our vision to change the way our body is nourished. We know that the difference between good health and great health lies in the amplifying power of fermentation!

First, we introduced fermented whole body NUTRITION with greens+: a revolutionary fermented superfood formula that provides the fundamental nourishment for the building blocks of life: phytonutrients, protein, fiber, essential fatty acids and more, all while supporting healthy gut bacteria! Our unique fermentation process results in an advanced superfood supplement, providing superior absorption of fermented protein, fermented fiber, fermented plant foods, essential fatty acids, and proven ingredients that target and benefit key body systems, all while advancing digestive health! What else makes it super? A full serving of Vegan greens+ O, proven to nourish your body, increase energy and vitality, and balance your pH to help you to stay alkaline, and defend against inflammation and oxidative stress; the root of all disease.

We also know that protein is essential – everyday, and so we introduced fermented vegan proteins+ to provide it at its maximum potency, fueling the body with a complete spectrum of amino acids from high-quality, hypoallergenic vegan ingredients: pea, brown rice, hemp, quinoa, alfalfa, spirulina, and mung beans.

While the unique ingredients are already high in protein, the fermentation process removes “anti-nutrients”.  These substances are naturally occurring in plant-based ingredients, especially legumes, acting as a “mesh” – trapping nutrients so we miss out on their full nutritional benefits and are responsible for the gas and bloating that people experience from plant-based proteins. As with greens+ whole body nutrition, artisanal methods are used to ferment each protein source in fermented vegan proteins+ to “unlock” their nutritional potential, by breaking down anti-nutrients and disarming the “mesh”. The result is a protein blend that is digested and absorbed with ease, with no gas or bloating, providing 20 grams of complete protein per serving.

It’s easy to stay ahead in the nutrition game with the fermentation advantage! Especially with formulas that are also 100% vegan, gluten-free, dairy-free, soy-free and made with non-GMO ingredients, and tested for purity and potency to guarantee effectiveness. Make fermented greens+ whole body nutrition and fermented vegan proteins+ part of your everyday in fueling and protecting your body – while enabling the body to better nourish itself – for lasting, and genuine health!

References:

Selhub et.al. “Fermented foods, microbiota and mental health: Ancient Practice meets nutritional psychiatry.” Journal of Physiological Anthropology. 2014  33:2. Retrieved from:  http://www.jphysiolanthropol.com/content/pdf/1880-6805-33-2.pdf

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Please Keep In Mind

This article is for educational purposes only and is not intended to diagnose, treat, cure or prevent diseases. We cannot provide medical advice or specific advice on products related to treatments of a disease or illness. You must consult with your professional health care provider before starting any diet, exercise or supplementation program, and before taking, varying the dosage of or ceasing to take any medication.

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